The Pizza Incident 🍕

(For privacy reasons company names and food items have been changed)

I was in a company meeting, talking with an advisor about marketing strategy (I was the Chief Marketing Officer of this company)

Sat on my left and right were the CEO and COO of our company

The advisor used to be the Chief Marketing Officer of Dunkin’ Donuts, so I was very excited to be on this call with her

For 45 minutes she was cooking. Giving some amazing advice

But then she goes “who is the social media person?” and I raise my hand

“Yeah to be honest you’re going to need to revamp the entire strategy”

For 10 minutes she ripped my videos to shreds, and I felt over and was really demotivated. I’d worked really hard to build our following to get customers to buy our product

But all of that sadness disappeared instantly when she goes…

“To be clear, I’m not a social media expert, so you’ll probably need to get someone else to help you with strategy”

If you’re not a social media expert… why are you tearing me to shreds?

And more importantly… why would I let what she had to say get to my head?

Who should you listen to?

The easy thing for me to tell you would be to “f*ck what other people say” but that isn’t ENTIRELY true

I have an amazing Mom, Dad, brothers, a sister, and very close friends who I listen to and who I reach out to for advice

I have close mentors who I listen to as well

But I get a lot of stupid comments on my videos about my content being cringe

I get a lot of DMs from people about how I need to change my social media strategy… but then I go to their profiles… and they have no posts and no profile pictures?

I think what this comes down to: Listen to people who have your best interests at heart and who will tell you things you don’t wanna hear if it makes you a better person

I’ve been yapping about starting this newsletter for months… and it took me forever to launch it. It wasn’t until my friend gave it to me straight that I finally did something about it. I was annoyed. I was frustrated. I was angry

But these are the types of friends you want in your circle (see conversation below)

And here we are. This is my 5th article in 2 weeks. Many more to come!