Here’s the video I’m referring to (it’s important to watch before reading the rest):

shortformmike

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The “Us vs Them” Method

People are very protective of where they are from

So in this video, when I say, “Montreal is awesome” either they’re gonna agree, or they’re going to tell me I’m wrong. Either way, they’re gonna go straight to the comments to tell me how much they agree, or how much of a clown I am 🤡

And that brings attention to my reel, and the algorithm pushes it out to more people

But the way I’m doing this is by making people pick sides

And that leads to US vs. THEM

In this case, you either love Montreal, or you hate it, and by me weighing in on this debate, it provokes people and they want to get the last word in

Because there is nothing worse than a 22 year old kid on the internet disagreeing with you and having the last laugh

And so while I watch and laugh as people comment on my video, I just sit back, put my feet up, and watch the views go up

But it was all orchestrated and calculated

It may look simple, but it’s a tactic

And that, my friends, is the Us vs. Them Method

Cheers,

Mike

Montréal, May 23, 2025